Lecture: Tomorrow Lab

Tomorrow Lab partners Ted Ullrich and Pepin Gelardi will deliver the lecture, “Bridging Tomorrow and Today with 4D Design.”  While traditional product design methods for developing physical artifacts have been around for several decades, contemporary design projects in which the physical and digital blend together present a new set of challenges that are unlike any in the past. In this talk, Ullrich and Gelardi will share case studies from this realm, highlighting the opportunities for new experiences that emerge from a truly hybrid process of developing hardware and software in tandem with one another. They will discuss their design philosophies, illustrated with examples from the entrepreneurial clients with which they have worked to invent new approaches to products that have impacted the worlds of toys, health care, entertainment, agriculture, personal care, transportation and many more. For more information about Tomorrow Lab, visit their website.

Sponsored by the 4D Design Department